SaaS Automation Web Redesign
"We now have a beautiful, functional website and app that perfectly represent our brand. Overall, Ed is a true expert in his field and a pleasure to work with."
Overview
Exense develops automation solutions used by banks, hospitals, and complex enterprise systems. Their goal was to modernize their digital presence and create a product UI that could scale across evolving workflows. We started with the redesign of their marketing site in Webflow, then expanded into product design with a full UI system for their platform. Our ongoing collaboration has supported product launches, design iteration, and visual strategy across web and software.
Challenge
The main challenge was simplifying a highly technical offering into a website that communicated clearly and felt trustworthy. Their previous site lacked structure and visual clarity. On the product side, we had to create a modular UI that could grow with new features, while staying consistent across screens and use cases. Additionally, alignment across both product and marketing was key to unify the brand experience.
Solution
We built the marketing site in Webflow using a clean and modular layout that prioritized hierarchy, scalability, and performance. For the SaaS platform, we designed a complete product UI system — defining components, design patterns, and layouts to streamline workflows. This design foundation now powers their internal design ops and supports new product initiatives like Step.
Results
✅ Enterprise-ready website with modern visual clarity
✅ Complete SaaS UI system designed across dozens of screens
✅ Strong design foundation supporting product and marketing
✅ Trusted long-term collaboration with ongoing impact
✅ Direct contribution to Step’s launch and platform cohesion
Driving Business Growth Through Strategic Design
At Max Performance, we specialize in crafting visually stunning websites designed to engage users and encourage action. Our approach blends creative vision with a deep understanding of user behavior to create sites that effectively guide visitors toward key goals.
Satisfied Clients
Successful Projects
Team Members
Countries Worldwide
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